Goal Setting
Remember that being strategic is about making those hard choices. A mark of a good strategic plan is one that is clear and focused (not too many goals and objectives), as well as balanced – telling a strategy story about how your whole organization is linked and aligned to drive key performance indicators.
Spend some time uncovering your competitive advantages based on an understanding of your strategic position. Your competitive advantages are the essence of your strategic plan because strategy is about being different.
Strategies: The route you intend to take and the general methods you intend to use to reach the top of that specific mountain.
Long-Term Strategic Objectives/Priorities: Intermediate objectives to the top of the mountain. If you have a 5-year vision, these would be 3- to 4-year intermediate objectives on the way up the mountain.
Short-Term Goals and Actions: Specific moves for climbing the sections of rock and ice that confront you right now.
Long-Term Strategic Objectives/Priorities: Intermediate objectives to the top of the mountain. If you have a 5-year vision, these would be 3- to 4-year intermediate objectives on the way up the mountain.
Short-Term Goals and Actions: Specific moves for climbing the sections of rock and ice that confront you right now.
These would be analogous to detailed annual plans for getting things done this year on the way to the 3-year objective.